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Overdrive Extra

Todd Dills

Keen on green

| February 04, 2009

The latest incursion of the word emgreen/em into the contemporary lexical landscape comes via the a href=”http://ooida.com/”Owner-Operator Independent Drivers Association/a, who invoked an old environmentalist’s term to describe the American Trucking Associations’ January pitch to Congress for speed limiters and heavier vehicles. “‘Greenwashing’ speed limiters, heavier trucks is dangerous,” read the headline of the a href=”http://www.landlinemag.com/todays_news/Daily/2009/Jan09/012609/013009-01.htm”press release/a. Derived from emwhitewash/em, emgreenwashing/em is usually used to describe a large corporation’s attempt to mask the danger of a product by touting its environmental benefits.br /br /li class=”social-digg”a onclick=”window.open(‘http://digg.com/submit?phase=2amp;url=’+encodeURIComponent(location.href)+’amp;title=’+encodeURIComponent(document.title), ‘digg’); return false;” href=”http://digg.com/submit”Digg/a/lili class=”social-facebook”a onclick=”window.open(‘http://www.facebook.com/share.php?u=’+encodeURIComponent(location.href)+’amp;title=’+encodeURIComponent(document.title),’facebook’); return false;” href=”http://www.facebook.com/share.php”facebook/a/lidiv class=”blogger-post-footer”Channel 19 is the blog version of the column of the same name featured in Overdrive: The Voice of the American Trucker. Todd Dills (tdills@rrpub.com) is its author./div

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