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Kenworth featured in ‘Fortune’ mag
February 24, 2009
| by: Todd Dills
Fortune magazine’s Tech Transformations series last week detailed the supercomputing power harnessed via the web as part of truck maker Kenworth’s efforts to design the ultra-fuel-efficient T660 tractor currently on offer. Senior writer Jon Fortt leads with a chronicle of the exposure of the seemingly mundane mudflap to intense design effort. “>Most people don’t spend much time thinking about mudflaps — those strips of rubber behind a big rig’s wheels that repel grime and maybe show a gun-toting Yosemite Sam, warning ‘Back off!’ But by using sophisticated design technology, engineers at truckmaker Kenworth discovered that the little flaps were also a major source of drag. Simply trimming and tapering the flaps will cut about $400 from a typical truck’s annual [fuel] bill.”



