Mid-America Trucking Show: Both Big & Rich

| December 12, 2008

Big & Rich to perform March 23

The 2007 Mid-America Trucking Show, March 22-24 at the Kentucky Fair and Exposition Center in Louisville, will provide education, entertainment and a whole lot of equipment – including a customized 2002 Freightliner Classic XL to be given away to one lucky trucker.

The show will cover more than a million square feet of exhibition space with more than 1,000 exhibitors, despite renovations ongoing in the East Wing. Construction forced organizers to expand into new areas indoors and outdoors, says Toby Young, the show’s president of operations.

Show highlights include the Partners in Business owner-operator workshop and country stars Big & Rich performing Kenworth’s 19th Annual Customer Appreciation Concert.

The concert is 7:30 p.m. Friday, March 23, in Freedom Hall. Complimentary tickets for CDL holders will be available beginning 10 a.m. March 22.

The opening act is Cowboy Troy, co-host of USA Network’s “Nashville Star,” who calls his music “hick-hop.” Recent singles include “I Play Chicken With the Train,” “If You Wanna Love Me,” “Hook ‘Em Horns” and “My Last Yee-Haw.”

Double-platinum-selling artists Big & Rich produced the recent singles “Save a Horse (Ride a Cowboy),” “Wild West Show” and “Coming to Your City.”

The Partners in Business workshop, 2-4 p.m. March 23, is two hours of in-depth information on how to profitably run an owner-operator business by cutting costs and maximizing revenue. The presenters are Jeff Amen and Richard DeForest of American Truck Business Services in Denver, the nation’s largest owner-operator financial services firm. All participants will receive a free copy of the 2007 Partners in Business manual. The program is a joint effort of Overdrive, ATBS, Freightliner Trucks and Castrol.

Great American Insurance will announce the winner of its Big Rig Giveaway on Saturday, March 24. The prize is a 2002 Freightliner Classic XL customized by 4 State Trucks of Joplin, Mo., and the Chrome Shop Mafia of CMT’s “Trick my Truck.” Enhancements include a big-screen television, a custom stereo, a camera system and a remote-control hood opener. The contest is open to all Class A CDL holders at least 18 years old. To enter the contest and see the makeover as it progresses, visit this site.

Show attendees will vote March 22-23 to determine the winner of the $50,000 Big Honkin’ Truck Makeover, presented by Castrol Tection Extra. One of three owner-operators will receive a complete interior, exterior and communications customization by the Chrome Shop Mafia. Finalists are Bruce Faulk of Montgomery, Ala.; Kevin Greene of Cincinnati, Ohio; and Ronny Robin of Belgrade, Minn. The winner will be announced at 7:45 a.m. March 24 at the Midnight Trucking Radio Network booth in the lobby.

Also at the Midnight Trucking Radio booth, country star Lorrie Morgan, the Chrome Shop Mafia, baseball Hall of Famer Johnny Bench and world-class fisherman Jimmy Houston will sign autographs as part of the Mid-America Jamboree. Visitors to the booth also can register for $1,000 and a Harley-Davidson, to be given away at the close of the show.

For more information, visit www.truckingshow.com. If you sign the guestbook, you are registered to win a free T-shirt and hat, among other prizes.

MATS 2007
WHERE: Kentucky Fair and Exposition Center, Louisville, at the I-65/I-264 junction.

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