Channel 19

Todd Dills

One man’s bailout plan

| October 17, 2008

No, it’s not a nationwide fuel reimbursement plan, rather a novel approach to ad sales. Hauler Patrick Kane has put his International tractor’s exterior space (pictured) up for bid on eBay for presidential ads “>in the Key States of Ohio, Penn, and New York, plus other east coast states,” as reads the post. He also “could be willing to concentrate on certain states if desired.”

He starts at a low-bid limit of $7,000 for “>graphics to be displayed on the truck, both sides available, including the top, too.”
The goal? “>Asking price is an Auxillary Power Unit (APU), which is priced around $7,000.00 installed,” Kane writes. “This APU is required in some states such as New York, which have no-idiling laws for trucks when parked for the night, or unloading.” In the time-honored advertising (and political) tradition of exaggeration, Kane says an APU will save him “$20,000 a year in diesel fuel, about 5000 gallons a year saved.” He’s not that far off, though, definitely closer to reality than many of the candidates’ promises.

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Todd Dills

Todd Dills is Senior Editor of Overdrive magazine and writes from Nashville, Tenn. He frequently covers business, regulatory and lifestyle topics for the magazine and at OverdriveOnline.com. His work on the “CSA’s Data Trail” series in Overdrive about the federal CSA program was awarded the highest honor in trade journalism – the “Grand Neal” – by American Business Media at the 2014 Jesse H. Neal Awards. Dills’ Channel 19 blog covers a grab bag of on-highway hearsay, owner-operator news and driver views from the roadways the nation over. His work in trucking journalism builds on a background of news feature, fiction and other creative writing and editing. Find him here at the Channel 19 blog and via his Twitter feed, or send tips to tdills@randallreilly.com or via phone at 205-907-2481.

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