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Finding the right freight to outlast the downturn

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Updated Apr 7, 2020

Thursday’s report of a record-shattering 6.6 million unemployment claims filed in one week – double the equally stunning 3.3 million of the week before – made it clear that the coronavirus pandemic was slamming the brakes on the economy. Trucking would not escape the jolt. Some industry forecasters expected no significant turnaround until fall.

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So a big question remains: Is there any other freight that will stay in demand throughout the crisis and pass muster with edicts restricting non-essential commerce?