Regular readers will recall Chad Boblett, one-truck owner-operator out of Eastern Kentucky. I told his story in part when spot-market owner-operators were riding high on the 2014 boom. Following that time, as he notes in our podcast talk from the crowded West Wing at the Mid-America Trucking Show this past week (apologies for the profusion of background noise), he shifted from a follow-the-demand strategy aimed at maximizing rates to the truck to one that focused on long-term business health, establishing relationships in a given “dumbbell,” as he calls it — a lane with fixed points on either end with solid broker relationships for freight.
How that came about he explains early on in the talk — he was a speaker at the DAT user conference this past fall, the first the company’s ever held and focused primarily on brokerage customers (more carrier focus is in the works for this year’s event, the company’s told me in the recent past). During that, in conversation with DAT rep Ken Harper, Boblett noted he wanted a seat at MATS, though he didn’t mean a seat quite literally, rather an opportunity to represent the group and network further with owner-operators.
Harper, nonetheless, always good for a laugh, took it all a step further with the director’s chair emblazoned with the Rate Per Mile Masters name you see here.
Listen in on our conversation via the podcast.
Regular readers will recall I reached out through a mutual friend to British artist James Bridle, maker of the “Autonomous Trap 001” video I highlighted on the blog a week ago. A simple question, proposed by the friend — whether his cheeky trap works on autonomous trucks, too — was answered:
“Yes, it will absolutely work on trucks.”