The Shell Rotella SuperRigs show will take place this week — June 20-22 — in Tomah, Wis., alongside the Budweiser Dairyland Super National Truck & Tractor Pull. The annual event is held as a competition for owner-operators and to decide the 12 trucks that will be featured in the next year’s SuperRigs calendar.
Shell says about $25,000 in cash and prizes will be available to competitors, and any owner-operator can show his or her truck. Each entrant will get a gift package that includes a gallon of Shell Rotella T Triple Protection engine oil, a gallon of Rotella Extended Life Coolant, a My MilesMatter Rewards card and a SuperRigs t-shit and hat.
The show will take place at the Monroe County Fairgrounds off of I-90. Drivers can register on site. Judging will take place between 7:3- a.m. and 5 p.m. Thursday and Friday and between 7:30 and 12 p.m. Saturday. Contestants do not have to be present to win. The awards ceremony will take place Saturday at 1:30 p.m.
The lights contest will be held Friday night at 9 p.m., with the annual trucker’s parade — which features the SuperRigs contestants — immediately after. Fireworks will be held Friday night at Recreation Park.
Drivers who can’t make the show can upload a photo of their truck to the Rotella Virtual SuperRigs website through July 10, and online voters will select a winner, who will receive $500.