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Tag: advertising
Channel 19
Finger on the ELD mandate â good marketing or well over the line?
A reefer trailer advertising an ELD product with a quite actual giant middle finger to the regulation brought a question from a longtime operator about overall driver image. Whatever you think aboout the ELD mandate, are such ads over the line or all in good fun?
September 12, 2017
Voices
POLL: Your first contact with your current leasing/employing carrier?
Leased/company drivers, where did your first awareness/contact of the company youâre leased to or work for today come? Were you referred by a friend or a fellow driver with the company, catch an online advertisement that spurred further action, or something else?
February 14, 2017
Business
Recruiting challenges as the small fleet grows: Three cases
What August, Ga.-based Cadle Trucking, Missouriâs Fleenor Bros. hazmat hauler and the Percy Transportation company out of Mt. Prospect, Ill., have done in their respective operations to attract drivers to their operations amid growing pains.
October 4, 2016
Voices
POLL: Small fleet owners, where do you most-often find your driver candidates?
If youâve been in the position of hiring a driver, what most commonly generates the successful job candidate â direct referrals of various natures, ads in local or far-flung places or something else entirely? Weigh in here.
August 22, 2016
Voices
Voices on the issues in post-crash litigation following June cover story
Readers respond to the issues around post-crash litigation, including strategies for prevention in the event that the worst happens.
July 5, 2016
Business
Lawyers are more dangerous on any day ending in âYâ
In which Wendy responds to a Texas lawyer who, with the help of the Dallas Morning News, âasserts that most everyone who took the past three days off is now back on the road, driving illegally to make up for lost time.â âŚ
June 10, 2016
Channel 19
Trucking â or not â with the twenty-somethings
A twenty-something attempts a (well-considered, lengthy) answers to the question of why his generation seemingly isnât interested in truck driving, by and large.
February 17, 2015
Channel 19
Monday roundup: Driverless cars, discount âadultâ toys
Data on self-driving car laws mapped by Stanford research project; and â File in âweirdâ: Sex toy discounts â via reefer trailer.
February 9, 2015
Business
The ânew-and-improvedâ laptop blues
âI want the exact same computer I had before, with the exact same hardware, only new and not bashed up from 30K miles in an 18 wheeler. Try explaining this simple concept to one of The Borg who man the counters at Best Buy.â
April 24, 2013
Overdrive Extra
This space for rent
Vehicle personalization is human nature, but why in the world people feel compelled to tell the entire world their preference in eyewear and portable beverage refrigeration systemsâŚ
September 22, 2012
Channel 19
VID: Humor in everything â even trucking software
Online video advertising group Epipheoâs vid for Accellos/Prophesyâs trucking business management software.
August 9, 2012
Channel 19
Humor in all places: Weigh stations, auto hauler suppliersâŚ
Thatâll be $5, driver When we quizzed operators via Overdriveâs Facebook page about their funniest weigh-station memories, moving van hauler Robert McConnell didnât hesitate: âMany years ago at a Colorado scale, when you used to have to go in and get your little yellow paper, a fellow mover was there and, when asked what he was [âŚ]
April 30, 2012
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