advertising

Finger on the ELD mandate — good marketing or well over the line?

A reefer trailer advertising an ELD product with a quite actual giant middle finger to the regulation brought a question from a longtime operator about overall driver image. Whatever you think aboout the ELD mandate, are such ads over the line or all in good fun?

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POLL: Your first contact with your current leasing/employing carrier?

Leased/company drivers, where did your first awareness/contact of the company you're leased to or work for today come? Were you referred by a friend or a fellow driver with the company, catch an online advertisement that spurred further action, or something else?

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Recruiting challenges as the small fleet grows: Three cases

What August, Ga.-based Cadle Trucking, Missouri's Fleenor Bros. hazmat hauler and the Percy Transportation company out of Mt. Prospect, Ill., have done in their respective operations to attract drivers to their operations amid growing pains.

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POLL: Small fleet owners, where do you most-often find your driver candidates?

If you've been in the position of hiring a driver, what most commonly generates the successful job candidate -- direct referrals of various natures, ads in local or far-flung places or something else entirely? Weigh in here.

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Voices on the issues in post-crash litigation following June cover story

Readers respond to the issues around post-crash litigation, including strategies for prevention in the event that the worst happens.

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Lawyers are more dangerous on any day ending in ‘Y’

In which Wendy responds to a Texas lawyer who, with the help of the Dallas Morning News, "asserts that most everyone who took the past three days off is now back on the road, driving illegally to make up for lost time." ...

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Trucking — or not — with the twenty-somethings

A twenty-something attempts a (well-considered, lengthy) answers to the question of why his generation seemingly isn't interested in truck driving, by and large.

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Monday roundup: Driverless cars, discount ‘adult’ toys

Data on self-driving car laws mapped by Stanford research project; and -- File in 'weird': Sex toy discounts -- via reefer trailer.

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The ‘new-and-improved’ laptop blues

"I want the exact same computer I had before, with the exact same hardware, only new and not bashed up from 30K miles in an 18 wheeler. Try explaining this simple concept to one of The Borg who man the counters at Best Buy."

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This space for rent

Vehicle personalization is human nature, but why in the world people feel compelled to tell the entire world their preference in eyewear and portable beverage refrigeration systems...

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