Building the customer base: Work the relationship for the long term

Working the spot market via load boards, you may never lay eyes on the face of the freight broker. By contrast, going after direct shipper contracts is largely an exercise in long-term relationship building.

Read More

‘Shipping wars’ TV series starts tonight on A&E

The Austin American-Statesman reminds us that the latest in the phenomenon of truck-driving reality-TV series debuts tonight, with back-to-back half-hour episodes of 'Shipping Wars' occupying the 9 p.m. (ET and PT) hour on A&E. The debate over whether the show will be a boon to the image of drivers in the public imagination has already begun, as evidenced by comments on my previous post on the subject, from December. "I’ll definitely be checking it out on ...

Read More