“Honey, hand me a pen and a piece of paper, I need to take that number down immediately. The attorney with a giant head is going to save me from a DUI!”
The study, conducted by researchers at the Swedish National Road and Transport Research Institute, concluded that drivers looked at digital billboards significantly longer than they did at other signs on the same stretch of road,
Coast Truck Centers near Portland objected to a billboard above their store's highway-side sign advertising an upscale resort. Wouldn't you?
Can you imagine your state's government employees resorting to something like this? The image here is of a billboard, among other similar ads that are part of a campaign being waged by British Columbia, Canada's weigh-station ...
Overdrive's Most Beautiful contest is back for a second year. Submit yourself or a female truck driver you know! The first-place winner will win a trip to The Great American Trucking Show in August and will be featured in a story in Overdrive. Submissions accepted through March 20.
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