business marketing

Setting the pace with owner-operator Henry Albert

Sunday's post on Overdrive 2007 Trucker of the Year Henry Albert's blog caught my eye with what it says about thinking outside the box to ensure success in running an independent business. In the post, Albert visits an old haunt of his, Charlotte's Metrolina speedway (the old grandstands here pictured by Albert), shuttered long since the days he wheeled a stock car around its oval. "I learned so much from those race days," he wrote ...

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Live load visibility with a simple, free smartphone app

Owner-operators, there's been no shortage of talk about the profusion of truck-tracking devices and the relative problems they could cause, given ongoing hours-of-service/EOBR issues and discussions. But the simple fact of the matter is that allowing shippers and consignees a real-time window into your location could be a quite simple way to engage potential direct-freight customers if you're using brokers, or a value-added service if you're already independent with your own shippers (if, of course, ...

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