shell

Shell: There’s fuel economy to gain with thinner oil in upcoming category

| October 30, 2014

The next category of engine oils will go to market sometime in 2016 or 2017, Shell said this week, but the oil maker says once it does, owner-operators and fleets should see fuel efficiency gains ...

Video: Custom ’95 Pete 379 showing at SuperRigs

| May 15, 2014

Brian Babcock, owner of Automotive Additions, brought his '95 Pete to Shell Rotella's SuperRigs show at the zMax Dragway May 15, 2014. In this interview, he talks about some of the truck's features and why ...

Photo gallery: SuperRigs competitors brave the rain on Day 1Image Gallery

| May 15, 2014

Shell Rotella's annual SuperRigs show began this morning at the zMax Dragway in Concord, N.C., to an uncooperative line of thunderstorms. Competitors, however, haven't been bashful, showing up to brave the conditions.

Rotella SuperRigs calendar: A truck beauty every month

| December 04, 2013

The new 2014 Shell Rotella SuperRigs calendar showcases 12 of the nation’s best-looking heavy-duty trucks.

Low-viscosity oil field trials pushing fuel economy

| August 31, 2013

Field trials of Shell Rotella's lower-viscosity oils have shown up to 3 percent fuel economy improvements as the company works to develop the PC-11 oil category.

Shell, TA team up to build nationwide natural gas network

| April 16, 2013

Up to 100 existing TravelCenters of America and Petro Shopping Centers sites will soon be receiving at least two liquified natural gas fueling lanes, per the agreement.

Shell contest for Ram trucks

| August 24, 2012

Shell Rotella is celebrating the launch of its Hard Working campaign with the “Work Hard. Play Hard” Contest, which will award a 2013 Ram pickup truck to two winning contest entrants.

Rotella Road Show trailer new and improved

| August 22, 2012

The Shell Rotella Road Show trailer is now three times its former size with custom bump-outs -- Dan Arcy gave an update on progress toward the PC-11 oil standard for 2016.

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