YouTube

‘Take this e-log and shove it’: Terrance Mathis parodies Johnny Paycheck

Terrance Mathis' "Take This E-log and Shove It" parody version of Johnny Paycheck's classic, one of the entries in this year's Trucker Talent Search, is no doubt timely as a topic of discussion here, but also Mathis' showmanship and sense of humor just jump off the computer screen.

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YouTubers getting the attention of new truckers

Meet Will "Lil' Dawg" Kling and Matt "Little Guy" Eso, trucking Youtubers on a mission to entertain and inform the next generation of owner-ops and drivers. "

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PaleRider Vlog hits 100 episodes

Keith “PaleRider” Lawson isn't new to the trucking scene. A 20-plus-year veteran of the industry, PaleRider knows a little bit about driving, and he's sharing the knowledge that comes with experience on his PaleRiderTV YouTube channel.

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Trucking social media 101

"The minute you post something to the internet, no matter what the venue may be, it becomes everyone's business."

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Crowd-sourcing in a perfect world (And: New vid from Tex Crowley)

More on crowd-sourcing -- how about building a perfect truck stop via reader recommendations? Let's roll....

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More wild vids from Volvo Trucks

Volvo Trucks' latest Youtube hit -- Jean-Claude Van Damme balances in a split between two trucks moving in reverse; also, find the last five of the company's stunt vids, all showcasing some aspect of their European truck models.

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Three advocate-operators on why they do what they do

A look back at three operators/advocates recently featured in a brief driver-appreciation Q&A at Load Delivered Logistics' website.

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New: Minimizer mobile site

Minimizer's new mobile-friendly tool offers users a streamlined experience on mobile phone browsers.

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Truck-Lite goes gonzo with customer service in new YouTube series

"Customers often ask the same questions about the features and design of our products," says Bob Ives, Truck-Lite's marketing vice president. Coming upon a creative way to address those customer questions and concerns, the company has undertaken a series of YouTube vids that Ives says has proven an "excellent tool" to address "feedback and concerns with an entertaining and educational experience." The series, headed "Capucci Labs" on Truck-Lite's YouTube channel, sees company Director of National Aftermarket Sales ...

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The Name Game

Online opportunities join old-school methods as ways for independents to build a reputation and draw clients.

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