Truck Stop Tour inks sponsor
When country recording artist and Truckload Carriers Association Highway Angel spokesperson Lindsay Lawler hits the next stop on her 2014 Highway Angel Truck Stop Tour later this week at the Joplin, Mo., Petro, she will do so with a new official sponsor in Schneider National. Lawler “couldn’t be more thrilled to sport orange and support the company,” said a TCA press release.
“We’re joining forces with Lindsay as she celebrates and honors some of the hardest working, most authentic people in America,” says Rob Reich, vice president at Schneider. “Lindsay’s music and her messages are a great reminder of how important this profession is to our quality of life and to keeping the wheels of commerce moving in this country. Sponsoring her Truck Stop Tour allows us to connect with drivers and gives Schneider the opportunity to say ‘thank you’ in a fun, creative way.”
As part of its sponsorship, the company has equipped Lawler with a brand-new tour vehicle, wrapped to promote Schneider, Lawler, and the tour.Designed to promote a better trucking industry image by increasing the public’s exposure to the Truckload Carriers Association’s (TCA) Highway Angel program, the tour will consist of 18 stops, including 14 at TA/Petro locations in Alabama, Minnesota, Nevada, New York, Virginia, and other states. Each stop features an hour-long acoustic performance by Lawler — the official Highway Angel spokesperson — from atop her flatbed truck stage (provided by Fikes Truck Line), as well as a live broadcast radio component. All tour stops are posted on the tour’s official Web site.