Used but Useful
Mike Limbaugh and Nick Tolleson took this approach to heart when they started White Oak Transportation six years ago. They began with four trucks and a business plan that relied on used trucks. Six years later, the Alabama carrier is running 155 of its own trucks and using 45 owner-operators. Even though it can afford new power units, the company still buys used.
“For us, it’s as much about risk as anything,” explains Limbaugh, chief operating officer. “We can match our equipment payments to the length of our freight contracts. There’s just less risk that way. The truck’s paid for.”