Channel 19

Todd Dills

World’s sexiest truck

| December 01, 2008

Car-maker Maserati is hyping itself as the “world’s sexiest car, scientically speaking,” on the back of results of a recent study, conducted by British luxury car insurer Hiscox, “in which participants were asked to listen to the sound of a variety of cars, from exotics to economy models,” says the company. “The sound of a Maserati engine was shown to spark a biological response among women — in fact, 100 percent of the women studied had shown higher testosterone levels after listening to the exhaust of a Maserati than any other car!”

Insurance implications notwithstanding, the company is offering cell phone ringtones to men looking to boost their own levels or “>conduct [their] own research.” Check out the promo vid here or text “>Maserati” to number 707070 to get the ringtone.

We wonder when Hiscox might do the same with diesel tractors. . . .

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Todd Dills

Todd Dills is Senior Editor of Overdrive magazine and writes from Nashville, Tenn. He frequently covers business, regulatory and lifestyle topics for the magazine and at OverdriveOnline.com. His work on the “CSA’s Data Trail” series in Overdrive about the federal CSA program was awarded the highest honor in trade journalism – the “Grand Neal” – by American Business Media at the 2014 Jesse H. Neal Awards. Dills’ Channel 19 blog covers a grab bag of on-highway hearsay, owner-operator news and driver views from the roadways the nation over. His work in trucking journalism builds on a background of news feature, fiction and other creative writing and editing. Find him here at the Channel 19 blog and via his Twitter feed, or send tips to tdills@randallreilly.com or via phone at 205-907-2481.

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