How to not just survive, but thrive, through the bottom of the freight markets

"If you do what you've always done, you will only get what you've always gotten." --Kevin Rutherford

Reluctance to change has been the downfall of many a life, and many a business. Small fleets and owner-operators aren’t exempt, of course. If you recognize the name after the quote above, you’re probably not alone among Overdrive Radio listeners and Overdrive readers who’ve taken motivation from Kevin Rutherford in the past. Rutherford's a past contributor to Overdrive who found his particular, singular talent for motivating and helping owner-operators in part through appearances in early installments of the Partners in Business seminar series at the Mid-America Trucking Show and, later, the Great American Trucking Show -- he tells that story in part in this week's podcast, featuring parts of his keynote address to attendees of the National Association of Small Trucking Companies' annual conference early this month. 

Overdrive Radio's sponsor is Rutherford’s done quite a lot over the years. In addition to speaking engagements past and more recent, he hosted a satellite radio program, and built a fitness and wellness coaching program for truckers. He's been a writer, owner-operator and a business advice man in a variety of venues.

[Related: How the Small Fleet Champs beat the down market in 2023]