Trucking has probably been more of a follower than a leader when it comes to adapting to the Internet, but a recent feature story in marketing tabloid BtoB shines a nice light on truckload and logistics provider Con-Way Inc. for its use of social media. (“B-to-B” is marketing jargon for business-to-business relationships.)
“Twitter application drives business for trucking company” focuses on Con-Way’s uses of Twitter and Facebook.
This month the company launched a Twitter feed that sends load listings, usually hundreds per day, to its followers. Since those messages can be received via phone as well as computer, the distribution method is well-suited to Con-Way’s drivers. This press release explains more about how the company is using Twitter for load-matching.
“Con-Way CMO Tom Nightingale has aggressively guided his company’s brand onto Facebook, LinkedIn [similar to Facebook, but for the business world], Twitter, Youtube and other social networks,” says the story. “He also uses blogs to scour the Web for leads — for both new customers and new employees — and as a thought-leadership platform.”
Con-Way also uses the HootSuite application “to listen and respond to posts about the company.” That’s a great idea for trying to manage a reputation, considering there is no shortage of online venues for drivers to vent, whether justified or not, about carriers.
You can find links to Con-Way’s initiatives with Twitter, Facebook, Youtube and an RSS feed on its site
Affected trucks include model year 2008-2018 Freightliner Cascadia and Western Star 4700, 4900, 5700 and 6900 trucks. DTNA says after hard brake applications, the brake light pressure switch may not activate the brake lights with the light application of the brake pedal.