O, Christmas Tree!

The day a family chooses its Christmas tree is special. They walk through the tree lots or stop at a local store and inspect each tree. When the perfect one is found, it’s paid for and carried home where it’s decorated, then presents are placed beneath it, waiting for Christmas Day.

When Larry Olson of Traverse City, Mich., delivers Christmas trees to McAllen, Laredo and Corpus Christi, Texas, people receive a special treat. The employees are used to seeing Olson’s black ice 1996 Kenworth, “Last American Cowboy,” drive up. Along with a few customers, they wait for Olson to park and open the doors. Once again, the cowboy saves the day and the trees are delivered in good condition, fresh and

The Business Manual for Owner-Operators
Overdrive editors and ATBS present the industry’s best manual for prospective and committed owner-operators. You’ll find exceptional depth on many issues in the 2021 edition of Partners in Business.
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