‘Energy for sale’ redux

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Updated Dec 14, 2009

A new energy drink is billing itself as a healthy alternative to the old standbys of coffee, colas, cigarettes, sharp pinches to the cheek or thigh. It’s called “Big Ol’ Trucker Energy Juice,” and it’s aimed directly at you, in case the name wasn’t explicit enough. With a active-ingredient makeup somewhat similar to the ubiquitous 5-Hour Energy, though without the caffeine, it shares other attributes with several of the pick-me-up liquids currently on the market, noticeable among them a large amount of one particular vitamin: B12. Big Ol’ Trucker Energy Juice contains 2000 percent the recommended daily amount of the vitamin. In Overdrive’s January 2008 issue, current managing editor Lucinda Coulter reported on the complex of B vitamins present in 5-Hour Energy, which, she wrote, “>also temporarily opens capillaries, a response that can lead to ‘niacin flush,’ which is a redness and warmth similar to blushing…” Not just that simple, though, in the end. Read the full story here.

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