Continental HSR rides well on uneven terrain in Super Bowl ad

If you saw Budweiser’s “Human Bridge” ad during the New Orleans Saints decisive defeat of the Indianapolis Colts to claim victory in last Sunday’s Super Bowl contest, you may have missed one key piece of the spot, a split second shot of a Bud truck’s tires rolling over the human bridge (pictured). Says Continental Tire‘s Jackie Pobiega. “We were pleased to see that our HSR tire rides well on human bridges.”

You can watch the full commercial here.