ELD supplier KeepTruckin scores $50M investment for product build-up, support network

KeepTruckin’s ELD is avaialble at Pilot Flying J stops across the country.KeepTruckin’s ELD is avaialble at Pilot Flying J stops across the country.

KeepTruckin, one of the more popular ELD providers among owner-operators, says it expects a surge of activations of its system this weekend, as the April 1 hard enforcement date of the U.S. DOT’s electronic logging device mandate descends.

The surge will likely be similar to that seen on December 18, says KeepTruckin founder and CEO Shoaib Makani, when softer enforcement of the mandate began.

And with a fresh round of financing — $50 million secured this month — the company plans to continue to beef up its support network and add new features to its ELD product, Makani says.

The company in recent months has added 100 support staffers to manage its 24/7 call-in line, and it plans to continue to invest in its support personnel, Makani says, as it continues to prep for growth, both from new activations and the expected “switchers,” Makani says — those who try one ELD vendor and then later switch to another. The company also plans to use the investment to add IFTA reporting capabilities and other new features to its ELD system.

The company announced earlier this year it had struck a deal with Pilot Flying J, whereby its smartphone- and tablet-based system can be purchased at more than 500 Pilot and Flying J locations across the country.

KeepTruckin was founded in 2013, and received seed funding from Google Ventures. Makani says the company’s ELD is used in more than 200,000 trucks — up from just a few thousand last year at this time.