Trucking Moves America Forward unveiled in a press conference on Facebook Live on Thursday its newest member – an unnamed mascot.
The industry image group is also asking for the industry’s help in naming the mascot.
Name submissions for the new mascot can be submitted via email to firstname.lastname@example.org.
Submissions will be accepted for about a month TMAF says, and a voting contest will be held afterward to determine the mascot’s ultimate name.
TMAF Chairman Kevin Burch said in the press conference he got the idea for a mascot when he attended the National Truck Driving Championships in Indianapolis, where there was a large duck mascot that garnered the attention of children and families. “I thought, ‘Trucking Moves America Forward needs a mascot,'” he said. “We need to get an attention grabber.”
Elisabeth Barna, TMAF executive committee member, said the mascot will tour the country “to tell the story of the trucking industry.”
Affected tractors are equipped with an automated Eaton UltraShift Plus or Eaton Advantage Transmission with right hand stalk shifter. In the affected trucks, the display on the instrument panel can indicate “N” when the shifter is set into “D” or “R,” causing the truck not to move.