Phillip Atwood

Phillip Atwood is founder and principal of Vessel, a boutique marketing agency that caters to industries ranging from manufacturing to nonprofits and trucking companies. With a focus on delivering personalized, custom-tailored solutions, Vessel specializes in branding, website development and marketing strategies designed to elevate businesses and set their brands apart. With more than 20 years of experience in marketing, sales and technology, Atwood brings expertise and positivity to his approach to marketing, ensuring no cookie-cutter approach -- just personal attention and impactful results for clients.

Overdrive Extra

How to brand your owner-operator trucking business when you don’t own the trailer

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry vans and reefers) to put company signage. Yet if you don't own the trailer, branding the business is possible in all sorts of ways as a tool for growth.

April 26, 2025

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Last call: Complete your Highway Report Card here

Weigh in by May 19 to name the worst of the worst, and best, states and routes in the nation for road conditions, parking, and more. With a big infrastructure funding reauthorization slated for next year, we want to hear your recommendations for states, metro areas and particular routes where improvements are needed.

Phillip Atwood

How to brand your owner-operator trucking business when you don’t own the trailer

Last call: Complete your Highway Report Card here

'Pretty good life' for Gary Jones' short-hood '79 Peterbilt 359

Calling the best of the best: Enter Overdrive's 2025 Small Fleet Championship

Roadcheck Day One: Weird things afoot in Whately, Mass.

Introducing the New Flip 7 Wireless Speaker with Al sound boost, deeper bass, and longer battery life.