Luber-finer launches new look for brand

Nov 10, 2010

Updated Nov 11, 2010

Luber-finer, a heavy-duty filtration products line, unveiled a newly designed logo, tagline and other promotions of its brand, Champion Laboratories announced of the filtration brand.

At the Automotive Aftermarket Products Expo in Las Vegas Nov. 2-4, the Luber-finer promotion included new ads, sales support tolls, counter mats, displays and electronic tools designed to conduct business with the brand.

Freight volume, rate trends: Across indices, signs of market cooling

July 22, 2021

What's your biggest business challenge as an owner-operator?

In this Overdrive Radio podcast, varying answers to the question from four owner-operators in livestock, van, reefer and heavy haul. Better yet, distinct pictures emerge of different strategies to address insurance, maintenance cost, and so much more.

The key limitations of truck parking info delivery systems

Percentage of the load/revenue and 2007 Freightliner

Compensation trends: Percentage pay reigns as king for leased owner-operators

The finalists in the Interior class are: Ron Kelsey's 1981 Peterbilt 359, 'Sunshine Express' (top left); Robert Hallahan's 2022 Peterbilt 389, 'Joke's on You' (top right); and Daniel and Phyllis Snow's 1996 Freightliner Classic XL, 'The Goose.'

The best in custom rigs: Overdrive's 2021 Pride & Polish finalists

Howes Diesel Defender

What's your biggest business challenge as an owner-operator?

More episodes »

Showcase your workhorse

Add a photo of your rig to our Reader Rigs collection to share it with your peers and the world. Tell us the story behind the truck and your business to help build its story.

Submit Your Rig