Luber-finer launches new look for brand

Nov 10, 2010

Updated Nov 11, 2010

Luber-finer, a heavy-duty filtration products line, unveiled a newly designed logo, tagline and other promotions of its brand, Champion Laboratories announced of the filtration brand.

At the Automotive Aftermarket Products Expo in Las Vegas Nov. 2-4, the Luber-finer promotion included new ads, sales support tolls, counter mats, displays and electronic tools designed to conduct business with the brand.

Two weeks left to enter Overdrive's 2025 Small Fleet Championship

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Built for the hammer lane: Retired boat hauler's one-of-a-kind Frankenstein 'One Piece at a Time'

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Pride & Polish

Overdrive’s annual Pride & Polish virtual truck show attracts entries from across the nation showcasing show-quality design, mechanical ingenuity and plenty of trucking-business pride. Find recent-history awards shows, in-depth features about the winners, and more.