Used equipment marketplace adds depth, speed for buyers

Updated Jan 8, 2021

A new online used equipment marketplace, Equipment Experts, offers users comprehensive data from many sellers and additional information useful in shopping.

The website, equipmentexperts.com, was launched this summer by Overdrive’s publisher, Randall-Reilly.

Equipment Experts carries used equipment for trucking and other industries.Equipment Experts carries used equipment for trucking and other industries.

“Buyers gain access to the most robust equipment data on the web to make informed buying decisions and sellers get the pay-for-performance pricing they have been asking for,” said Prescott Shibles, executive vice president for Randall-Reilly’s Equipment Division. “It’s a disruptive concept and we’re excited by the reaction we’ve gotten from the market.”

Equipment Experts provides buyers with the most up-to-date and comprehensive data and tools for used equipment shopping in the trucking, construction, agriculture and forestry markets, helping them avoid frustrating hours of research on multiple websites.

According to a Randall-Reilly survey, 55 percent of owner-operator and small-fleet respondents said their greatest challenges with traditional used equipment websites are inadequate equipment history and vehicle condition information. Equipment Experts addresses that problem by providing RigDig truck history reports, verified owner reviews, articles from Randall-Reilly’s award-winning editors, equipment comparison tools and specs.

The service benefits dealers by complimentary integrations to their management systems for customers, inventory and dealers, creating a low-touch process.

“Our Dealer Advisory Board played an influential role in shaping Equipment Experts and the development of a suite of insight tools we’ll be introducing in the near future,” said Shibles. “The performance-based pricing, which is truly disruptive in this space, has demonstrated to dealers that we have skin in this game.”

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