The app features a custom module that allows owners to input their truck's year/make/model to show only compatible parts.
4 State serves a national base of customers with a wide selection of parts and accessories for all makes and models of heavy-duty trucks through its call center, e-commerce site, and popular retail location in Joplin, Missouri, home also to the company's big Guilty by Association Truck Show held every other year.
[Related: Guilty by Association Truck Show starts strong in Joplin]
The company noted that mobile orders make up the majority of e-commerce orders placed on its website. Offering a commerce-enabled app "was a no-brainer, based on the volume of mobile traffic we were seeing,” said Jena Johnson, marketing director for 4 State Trucks. "We wanted our loyal trucking customers to literally have our online parts store always on, in their pocket, to make purchasing parts simpler and faster..”
Through the new app, new and current customers can receive push notifications about newly arrived parts and news on the latest offerings from top brands.
The app also features a custom Make/Model/Year module, allowing truckers to select the vehicle they own and quickly access compatible parts.
"Personalization is built in," said Wilson Kerr of Unbound Commerce, the company that developed the app with 4 State Trucks. "By allowing truckers to select the make or model of their specific rig, the parts shopping experience becomes more relevant, and this means more sales conversions.”
The new 4 State Trucks Mobile App is available for both Android and iPhone users on the respective app stores.
