This week's Overdrive Radio podcast edition drops into my talk at the Mid-America Trucking Show with Charlotte, North Carolina-based owner-operator Deron Salmon about his brand-new "Truck Networking" application for iPhone and Android devices -- Truck’N for short. It's available now for a 14-day free trial with monthly subscription thereafter.
The app’s origin story stems from a void Salmon felt like he saw in broker-lookup and -review tools for owner-operators. There are some out there, for sure -- the big load boards are principal there -- yet Salmon wanted to take the concept further to allow for quicker, more inclusive ways to rate and review experiences. His thoughts on the matter stemmed from a brokered run some years ago with an appointment time that, nonetheless, had him facing the prospect of waiting quite literally all day for the pickup.
The broker offered nothing in the way of support in that regard, and after Salmon canceled the load, driving back north toward home he wondered which of the southbound truckers across the median was about to get themselves into a situation on this load, and with this broker, that they might do best to avoid.
What's the first thing a broker does when you call on a load? "They ask for your MC number," Salmon said. "Why aren't we doing the same thing" for them.
They’re asking for your MC, of course, to validate that you have authority -- but also to access via third-party vendors other brokers' reviews and ratings of your service. With enough owner-operator uptake of Salmon’s Truck Networking app, he envisions, owner-ops will be able to read such reviews about brokers quickly and easily as well, and share their own experiences.
That’s not all there is to the app, though. It’s got bookkeeping/accounting and IFTA functionality, premium truck-specific navigation, and is all in all significantly aided by the reality that owner-operator Salmon himself has been behind the development of a lot of the tools. With its release last month, Salmon's been slowly transitioning away from the road, also training in aviation as a commercial pilot, but he’s still the proud owner of his last rig after a couple decades in the business -- a 2000 Kenworth W900 he told me more about as we spoke at MATS.
Todd Dills: Today on the Overdrive Radio podcast, this edition for April 28th, 2023, we're going to drop into a talk I had at the Mid-America Trucking Show just one month back with Charlotte, North Carolina-based owner-operator Deron Salmon about his brand new Truck’N Truck Networking application for iPhone and Android devices, available now for a 14-day free trial with a subscription monthly afterward.
I'm Todd Dills, your host as usual. And Salmon's app's origin story stems from a void he felt like he saw in broker lookup tools for owner-operators. There are some out there for sure, the big load boards are a principle one, but Salmon wanted to take the concept further to allow for quicker, more inclusive ways to rate and review experiences, potentially to change the way individual owners and small fleets approach vetting freight partners altogether.
Deron Salmon: As soon as you call a broker, first thing they say, "What's your MC number?" But why are we not asking that question?
Todd Dills: They're asking for your MC number, of course, to validate that you have authority. Some of the places brokers do that, furthermore, as many of you will know, also allow for broker users to review and rate carriers.
With enough owner-operator uptake of Deron Salmon's new truck networking app, owner ops will be able to read such reviews about brokers as well, he envisions, and share their own experiences, as you'll hear in today's podcast. That's not all there is to the app, though. It's got robust accounting and IFTA functionality, premium truck-specific navigation, and is significantly aided by the reality that owner-operator Salmon has been behind the development of a lot of the tools himself.
Deron Salmon: So I just tell people to stay tuned. I just want to make it a one stop shop. Everything in trucking that you need, it'll be here.
Todd Dills: With its release just last month, Salmon's slowly transitioning away from the road himself. Also training in aviation as a commercial pilot, but he's still a proud owner of his last rig after a couple of decades in the business.
It's a 2000 Kenworth W900 he told me a little bit more about as we spoke at MATS.
Deron Salmon: I'm actually in... A lot of people have seen my truck. I call it the Orange, the 2000 orange Kenworth, a dub nine. It's a show truck, marble floors, Rolls Royce lights, so when people hear that, they're probably like, "Oh, I remember seeing that truck."
But it's a beauty. It's a beauty. So it's one of those...
Todd Dills: It's a 2000?
Deron Salmon: It's a 2000, so I get to still run paper laws. It has the '99 build, so I get to still be enjoy trucking the way that I like to. I'm an old school guy.
Todd Dills: Did you show it when you were...
Deron Salmon: I didn't. I never showed it.
Todd Dills: Never showed a truck?
Deron Salmon: The thing is, the only reason... Moments like this is because I have this app. I'm the brand. I don't like attention, believe it or not. I don't want... I like the nice things and I always wanted, it was my dream truck when I first got into it, the dub nine, and I always wanted a custom dub nine. But the attention is something I got to get used to. 'Cause when I fuel, I'll lower it, I got to lower it to get out, so I drop the bags and it's sitting on the ground and it brings a lot of attention. It's a really cool truck, but just never showed it 'cause I don't want that much attention. I just want to serve, I feel like serving my God and do my due diligence, giving back the information that I've learned so I could save you time and money making some of the mistakes I made.
And the one thing I would tell owner-operators getting in a game now is it's easy to buy a truck. A lot of people are giving these loans, and dealerships are giving trucks with no money down, and working with drivers. They're putting you in trucks easily, but just because you can drive a truck doesn't mean you're ready to run a business. Once you become an owner-operator, you have to understand you're a business person. There's a transition. You have to think differently. It goes back to, like I stated, my military values. You have to be a professional at all times, and it won't only help your business because you are your business, you are the brand and you have to model yourself as such.
Todd Dills: On the other side of a break, we'll drop into Deron Salmon's trucking history and much more about his road to introducing the new app.
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Deron Salmon: My name is Deron Salmon. I'm actually originally from Rochester, New York. Currently reside in Charlotte, but run my business out of Dallas, Texas. So I'm always in Texas, Dallas area, Plano, Frisco area.
Got out the military in 2007. I always have this running joke where I was tricked into trucking. My orders were up to go to Japan, and a buddy of mine, he had his LLC and he masked it as if he had his own authority, and all this stuff, and I'll come work for him. Me being 21, I didn't know. I'm thinking I'm about to get out and be a business manager for him or something like that, work for him. So he was like, "Oh, I need you to learn the business, get your CDL, go through Prime."
So I went out to Springfield, Missouri, September of 2007, got my CDL with Prime Incorporated, ran for them for a year under the contract that they had to receive my CDL. I did that, and then immediately purchased my own truck, because in that time I went from company driver to lease purchase where I can make more money. And now I'm learning the game, I'm finding out, "Oh, you didn't have your own company you were just leased on." Which was cool, and I'm grateful for it because it opened up doors, a world that I never knew existed, I never knew I wanted to be a part of. So from there...
Todd Dills: It's not like you grew up around trucking,
Deron Salmon: Correct. I didn't grow up in trucking or anything like that. I was literally tricked into it.
So from there I saved my money. I started learning, really fast, the details of everything I wanted to know. I was listening to those conversations about how to cut fuel costs, and running in an efficient manner, building relationships and things of that nature, and things I learned from the military, always being a professional at all times, and that's including your appearance.
So I just mixed that in and then from there I was like, "Why give someone such a large percentage as far as the truck payments and all that stuff?" When you look at when you're leasing, and some leases changed, I'm just speaking on back then, but it really wasn't as profitable as it should have been because I was making $2000, but I wasn't understand that I need to put money to the side for business. So I really wasn't making but maybe 600, 700 bucks.
So I ended up purchasing my own truck, and did the Schneider Choice program when they first released that. And I did that in 2008. Did that for a while. Fast track 2013, I was full-blown, had my own authority. Did that, purchased a few trucks, trailers, and I've been in it since then. Got some good contracts with some good companies like Harris Teeter being one of them, Nephron on the medical side. General Steel out of Charlotte, North Carolina, I had a contract with them, had a few lanes with them, so just grew from there. But it all started with being tricked into it.
Todd Dills: And at this point you're just back down to a single truck. Is that how that went? But you were running a small fleet there for a while?
Deron Salmon: Yeah, I was. So trucking has ups and ups and downs. I went through some growing pains in between those years. So in 2013 I blew to eight trailers and five drivers, but then I was doing the company driver part. So I would have my truck, but then everybody else was company drivers. And then looking at my numbers, when you do your P and L reports, I run my P and L and I'm like, "Man, how am I more profitable with one truck than I was with five?"
Todd Dills: You're bringing more money in...
Deron Salmon: Correct. By myself.
Todd Dills: At the bottom line by yourself that you were with?
Deron Salmon: Correct, than I was with them.
So I was like...
Todd Dills: All this liability, right?
Deron Salmon: Correct. All this liability. So I had to scale back and go back to the basics and figure out, learn something's missing. And then at that point, I decided in 2013, I brought people on, but I would only bring you on if you had skin in the game, meaning you had your own truck. You leased onto me. I'll provide the trailer and I'll take a percentage of everything you book. You book your own freight. If you need help, I'll help you, but you book your own, you got skin in the game. Then I'll just take a percentage of that. And when I leased the trailer, I did it on the point where you buy back. As soon as you pay me with whatever we agreed to, I'll give you the title, things of that nature. So I just grew to that point and it was good.
Todd Dills: When you had the owner-operators leasing on, were they running some of your contract freight too?
Deron Salmon: Correct. They were running. A couple of guys, they were cool with just losing the spot market.
Todd Dills: They just run running boards?
Deron Salmon: They just enjoyed that, and I just let them do their thing. They were cool, stayed out, they didn't want to bother, because when we're in the contract freight. I'm a little more strict because that's my agreement to that customer. That's a direct customer for me. So if anybody knows anything about that lane, when you have a direct customer, that's a whole nother ballgame 'cause they're expecting you to be on point, they're expecting you, but it's also guaranteed work.
So I was a little more strict, and understand that certain people, "Hey, I want to be more laid back. I don't want to work on Saturday mornings if I have to, if I don't want to." Things of that nature. So for me, I found that good with a couple drivers. They actually did enjoy it. One of my guys ran to Nephron. He'll go to Cincinnati. He knew he was going to Cincinnati twice a week, and we always had a back haul to come right back down and pick up another load, run right back up. So he enjoyed that. With Harris Teeter, we had [inaudible 00:10:38] the produce out of Philly. We knew Monday, Wednesday, Friday, we were good as long we were in Philly or Miami to get some produce.
Todd Dills: One of the reasons that we're talking, of course, is that not only have you done all this now, but you're exiting trucking in a certain way, I understand, but you still do have your own truck in the garage ready to go if need be.
Deron Salmon: Correct.
Todd Dills: Tell me about the transition that you're making here and there's a brand new application that you've built that, in some ways, fills a little bit of a void. There are other things like it, but information sharing about experiences with brokers among other features.
Deron Salmon: So part of my exit came to the point where I have to focus on the app that I created. The app is called Truck Networking. Truck'N for short.
Todd Dills: That's truck apostrophe N. That is Truck'N.
Deron Salmon: And the whole point of the app, I will never forget it, I was picking up a load with a broker. He told me to be there at 10:00 in the morning. So I got there at 8:00 AM or whatever, and the shipper was like, "Hey, this load won't be ready till 2:00 AM" And I didn't mind waiting, but I'm less like, "Hey, are you going to accommodate me, pay me?" Yada, yada. So he's like, "Hey, I'm not paying you anything."
Correct. It was a long wait. He's like, "Hey, I'm not. I can't agree to that. The shipper messed up. I didn't drop the ball." So there was no accountability. So I'm like, "Hey, I can't wait this long for something and they're saying it might be ready." Key word "might." And if anybody knows anything about trucking, if a shipper says "might" you might as well add a few hours to that.
So I'd end up canceling the load because I was just like, "I can't afford to just sit here on possibilities and I know he's willing to pay me anything extra." So I'm headed home and then the whole time I'm watching all these trucks on 77. I-77 goes southbound. I'm thinking to myself, "I canceled it, but I wonder which one of these guys might be going to get it, and they don't know, and I have no way of telling them about this experience." So I was like, "Man, we have to have a some way to leave reviews on brokers." I'm like, "Why can they relieve reviews? They have Carrier 411 where they can check us. As soon as you call the broker, first thing they say, 'What's your MC number?' But why are we not asking that question?" And that day a light bulb went off. I was like, "Well, let me look into this more."
At first it was just thought in my head for about a year, then I drew it out on paper to see if it could work, talked to other drivers that I didn't know. As I'm going to these different places to pick up, I'm like, "Hey, if this was the option, would you be interested in something like that?" And the feedback was amazing. So I was like, "All right, well let me put money behind it now." So, created that. And it's the first of its kind, because yes there, there's backdoor ways like Google, you can leave reviews on shippers and things of that nature.
Todd Dills: Load boards, too. [inaudible 00:13:40] and Truck Stop have their review section. You have to...
Deron Salmon: You have to go search. It's not in your face. That's not what they were built for.
Todd Dills: It is available in their system, but of course you got to be subscribed to their platform and if you're not...
Deron Salmon: You got to be paying the $80 a month and all that good stuff to get all the features. So with me, I was just like, "The whole point of truck networking is this is the first app actually created by a driver."
Todd Dills: First app of its kind, that is, with strong navigation capability, as we'll hear, in addition to the broker look up and review tools Deron Salmon's already referenced there.
Deron Salmon: Once I got into the tech world, I started learning a little more about it. A lot of these big apps, they were built by people that never been in a truck before. They pulled up analytics and what they thought we needed.
This application will be... I tell people, "When you download it, there's a 14-day trial. Once you download it, you'll know that a driver had some work in this, because there's just going to be some differences. There're going to be things that's right there, direct verbiage, what's important to us."
When you're rating these people, what's important? Are they going to pay on time? Things of that nature. Are they professional? Are they rude to you? Those are things that are important. So now you'll know, being able to just pull an MC up, type in an MC, get a full report on seeing everything, their star review, and see the comments from other drivers.
Todd Dills: Are you pulling in data from the FMCSA into the platform?
Deron Salmon: Correct. So on the back door.
So how it works is, and I don't want to give out too much info behind it, but how it works is basically we're pulling it from FMCSA. So if they're a broker and they're active, it's on there, and if they go out of business, they'll fall off because it runs itself in the back door every 30 days, if anybody comes in and if anybody's going out. So we'll know. So all the information is accurate. The phone numbers, you can call them directly from there. You see the address on there, if it's available, whatever is on there, you'll see it there.
Todd Dills: So whenever they get their authority is revoked, they essentially just disappear from there?
Deron Salmon: Correct.
Todd Dills: How long has it been available?
Deron Salmon: Well, the app was live March 10th, 2023 of this year. From there, the developer, or the marketing team, it takes time to get on the stores, the ads. So it wasn't live to the public until last week, but it's been live with family, and friends, and guys that I've already... Truckers that I've already gotten their phone numbers that were standing by waiting on it, it was live for them on March 10th. So it's real new. It's real new.
Todd Dills: How are people liking it in terms of the use?
Deron Salmon: I have feedback, people actually love it. I actually was using a couple drivers on the developmental phase process to test it out, constantly test to be a part of the testing, because I didn't want people that I knew to be involved heavily, because I feel like if you're getting your friends and family involved all the time, then they're going to tell you what you want to hear sometimes. But a guy that doesn't know you, he's going to tell you what you need to hear. So the feedback has been amazing thus far. Like anything, there's trial and error. I had a minor hiccup, a lot of people didn't notice the 14-day trial. So some of the feedback was, "Hey, I would like to try it out before paying." And I'm like, "You can try it out." But I noticed people just seeing the price, but they ignored the 14-day trial. So we're my team and we're noticing things and we're working on that, because there's other features on there that are amazing that would benefit a driver.
My favorite feature on there is the navigation. So again, once I came into the tech space, I noticed that a lot of these navigation companies, even me being out there, I don't care how big it is, Garmin, or if it's Trucker Path, whoever, navigation, they're all using the same type of SDK, what they call it, a SDK. It's like a key for vaults, for codes to be able to build, for developers to be able to build. So I know some of this is speaking Arabic to some of the listeners, but it's basically saying that there's not many options to build a trucking navigation. So the app was technically done...
To put it in perspective, my app was done basically in August of 2022, but we're just now finishing. It was supposed to go live October. But it was that hard to find because none of these SDKs, or the people that are making these truck routes, they're never involving truckers. So TomTom, in December they actually released December 29th, they partnered with Amazon to compete with Google and a couple other companies. They all partnered together. It's four companies, I can't remember the other two, but they partnered together.
And I reached back out to them because they didn't have... Well on iOS at that time in August when I first reached out to them, and I'm working with them as a trucker. They love the fact that they're now having a trucker involved, and I'm working with their head developer. For example, as I was telling you off-air, they have this quarter, second quarter, they're going to remove U-turns, 'cause I was like, "Hey, trucks can't make U-turns." But every app has that, every app. So this would be the first, my app is the first trucking app that that's live of theirs, of this partnership. So on my app I'll have the first app for truckers where, "Hey, you can't take U-turns." I told them that.
Todd Dills: Using another navigation app as an example. Salmon noted:
Deron Salmon: This is all the navigation, it's the same thing. It was like you're putting 13-6, you're putting your height, and you're putting your dimensions, and everything, but it had me on a farm road, it was like, "Yeah, a truck could be on this, but I shouldn't be on this."
So those were things that I looked into and I talked the time, TomTom, "Hey, we can't do this. We can't do this based on my experiences." So my favorite feature on there is the navigation. And what I like also with our navigation is you can click... There are main things drivers need: truck repairs, truck stops, and your CAT scales. Those are some of the main things you'll need while you're rolling. So with that, all you have to do while you're on the navigation, let's say you're moving, you're on the interstate, you're rolling if you like, "Ah man, slight leak." Or you have some type of emergency, you need a truck repair on your route. You don't want to go way out your way. Just click the button, just push the truck repair button and it'll pull up all the details, the website, the phone number, the hours, and you can route directly to them from there, and it'll give you the truck route directly to them. So I love our navigation. I've been using it.
Todd Dills: There's a nice weather feature within the app, too.
Deron Salmon: I was running a Nephron account out from Columbia, South Carolina to Columbus, Ohio. And I noticed that when I was running this route, I caught myself on my weather, on my phone, checking every city that I have to cross, especially in the wintertime, to see if I'm going to be dealing with snow. Can I beat the snow? When is the snow coming? Things of that nature. But I'm also a pilot, aviation pilot, private pilot. I have my private pilot license. And I noticed in aviation, when we're planning our flights, we can get a full weather report on the route that we're going.
So I was like, "Hmm, why don't we have this in trucking? There's nothing like that on the road. There's something like that in the air, but why..." So I'm like, "The data is out there." So it let me know that the data was out there, so I was like, "Since the data is out there, let me figure out how to get it, and put it on this application." So that's what I did. So now if you're going from Columbia, South Carolina to Columbus, Ohio, just type that in, and it'll give you a full detailed weather report. And let's say, "Hey, I want to stop in Charleston, West Virginia." And you want to see what the weather is going to be like tomorrow. You can actually select Charleston, West Virginia and they'll give you the detailed weather for that for the week, so it's pretty cool.
Todd Dills: It sounds like at a glance you can see when you plan that route, checking that route, you can see the weather at all the different points at a glance, but then it's just like if you want more details about a particular place on it, you just click in and it's like the Weather Channel app where it shows you every day, and it takes time into account.
Deron Salmon: And you can actually navigate from there. So you can navigate directly from that page, because it's going to show you the truck route. And the cool part is, in development, some people have their own routes. For example, when we were developing it, had me going up from that Columbia, South Carolina to Columbus, Ohio. It had me going straight up the 77 and cutting across 70, when every driver knows that that's not the route you would take cut across 64, US-35.
So I was like, "Hey, we got to have alternatives." I was like, "Hey, offer alternatives, so once you go on weather and route, you get to choose the route that you want to go and all are still truck-specific routes." So it's really cool. When I say I can go on and on about the features, like being able to handle your accounting. I notice when I go to DMV to file my quarterly IFTA, I'm sitting here going through all the paperwork, trying to get everything together. Well now all I have to do, and I use this feature, all I have to do is select the dates that I need and it'll provide me an Excel spreadsheet with all the data that I provided.
Todd Dills: And you're inputting all your mileages and purchases in the app?
Deron Salmon: Correct. How many gallons purchases, where you purchased it at.
Todd Dills: That's handy stuff.
Deron Salmon: You can put your receipts. And we store all your receipts forever. So as long as you're using our app, you'll have all your receipts there. So now you don't have to have this what I call, what do you call? The little folder? The accordion folder. Little file folder. I'm an old school driver, so I had everything in there.
Todd Dills: That's what we do.
Deron Salmon: So now it's pretty cool. Once I get my receipt, take a picture, I can throw the receipt away because I have it now. It's there. So I think drivers will love it. And if you're a new driver, there's a feature in there called Truck'N Forum and the purpose of that, it's social media. It's like IG. It's like IG and Facebook had a child in the trucking world. It's just a place for just truckers. If you want to show off your truck, if you want to converse. But what I thought about if you're a new driver, when I was new, I had that guy that tricked me into trucking, I had him to call in emergency situations. But what if you're new and you don't have anybody? Do you post it on Facebook now your family and friends seeing and they can't help you.
But now if you post it here, take a picture of... Let's say a wire came off or a cable, take a picture of it. Or a hose, take a picture. "Hey, any recommendations?" Now you got a pool of veteran drivers that can help you out, even if it's just sliding the tandems. [inaudible 00:24:23] "Do I go backwards to distribute the weight different?" It's little minor things. Anything on there, you could just post it. You got access to a bunch of drivers. Even myself, I might be the one responding to you, 'Cause I'm very active on it.
And I'll tell you about what's coming. So the other feature right now is Near Me and what I liked about Near Me, I caught myself when I get to a place, having to constantly dig around for if I wanted urgent care or things of that nature, but right now it's all listed, all the things that I felt like truckers, me being a driver, are important to me. Like urgent care, if I'm sick, I don't need to think, I just want to be able to click here, click here, get the information. Are you open or not? So you can do that. Finding Walmarts, restaurants near you, showers near you, CAT scales near you. Just everything that's important that's near you, and you'll get all the details, whether it's a mom and pop, a big chain, whatever. It's going to pull up for you. Give you all the detail, and from there you can navigate also, and it's going to provide you with a truck route directly to that location.
What I'm working on right now with the developer we was actually talking about last week, and I noticed it's on Google, a lot of drivers leave a lot of reviews on where you pick up and where you deliver, the places you go to. I'm like, "Okay, drivers are leaving reviews on Google and all that. Well why won't I make it a cool way where once you are already using our navigation..." 'Cause I do feel like once drivers test it during that trial and you use the navigation once, you will instantly know the difference. Just the flow of it, the look of it, the horizon. You know how sometimes you go on Google Map, and as soon as you pull up you are at a street. You don't know if you're supposed to go left or right? On this, you get to see the horizon so you know exactly where you are. You get to know... If it's 30 miles down the road, you'll see the location, but on the horizon, but still be like a bird's eye view horizon. It's hard to describe it.
The technology of it is just different. It's never been done before, so I know drivers will love it. But with that, from there you'll be able to leave reviews on these places. But outside of Google, the difference in Google drivers are just leaving comments because that's not what it's made for. But I'm actually going to leave a review platform, so now you'll know what at the quick glimpse, once you put in your place, "Okay, are you going here? Cool. When you can deliver early, they have clean restrooms. They have lumper fees." You'll know instantly without having to dig. Right. All you got to do is look up, boom, it'll tell you right then and there.
And then people can still leave comments and stuff like that. So we're working on developing that, adding that feature. So I just tell people, stay tuned. I just want to make it a one stop shop. Everything in trucking that you need, they'll be here.
Todd Dills: When we talked at MATS, I did make mention of the Dock411 service for shipper and receiver facility information. Since MATS, Salmon and I communicate further and he's exploring, possibly integrating Dock411 into his app.
Tell me what the cost of this is. You got the 14 day trial, so if you go to the app stores now it's iPhone and Android both, right?
Deron Salmon: Yes, sir.
Todd Dills: It's 14-day free trial.
Deron Salmon: 14 day free trial, and then from there you could sign up for $19.99 a month, which will save $40 if you sign up for the year at $199 for the year.
And I wanted it to be free, but again, I'm offering...
Todd Dills: You put a lot of work in.
Deron Salmon: Yeah, put a lot of money and I'm being charged, certain things like that. Navigation is really nice.
Todd Dills: It's really expensive.
Deron Salmon: It's the more expensive one. So the driver's going to get what they pay for and I offer things that you could really use. And again, I don't want to take anything away from all the other trucking tools, but mine, and you'll be able to actually use it because I know what we need because I'm an actual driver.
Todd Dills: Here's a big thanks to Deron Salmon for his time. You can find links to the Truck'N truck networking app in the post that houses this podcast for April 28th, 2023 at the world-famous overdriveonline.com/overdrive-radio. I'll drop a couple in the show notes, too, wherever you're listening.
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