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Tag: Bob Ives

Channel 19
Truck-Lite goes gonzo with customer service in new YouTube series
“Customers often ask the same questions about the features and design of our products,” says Bob Ives, Truck-Lite‘s marketing vice president. Coming upon a creative way to address those customer questions and concerns, the company has undertaken a series of YouTube vids that Ives says has proven an “excellent tool” to address “feedback and concerns with […]
November 1, 2011
Cappuci Labs From Truck Lite
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