Create a free Overdrive account to continue reading

Truck-Lite goes gonzo with customer service in new YouTube series

user-gravatar Headshot

Cappuci Labs From Truck Lite“Customers often ask the same questions about the features and design of our products,” says Bob Ives, Truck-Lite‘s marketing vice president. Coming upon a creative way to address those customer questions and concerns, the company has undertaken a series of YouTube vids that Ives says has proven an “excellent tool” to address “feedback and concerns with an entertaining and educational experience.”

The series, headed “Capucci Labs” on Truck-Lite’s YouTube channel, sees company Director of National Aftermarket Sales Mark Capucci taking viewers through sundry product tours, putting Truck-Lite wares to various and sundry extreme tests.

“I know you’re asking yourself the obvious question,” Capucci says during a test of the adhesive strength underpinning the company’s “Flex-Lite” stick-on LED marker lights. “If I park my trailer in an active lava field, will the adhesive still hold?”

Capucci then takes a blowtorch to the adhesive and the metal plate the adhesive is stuck to, with good results. Check out the vid below, and for more of them — including tests of the CSA Roadside Lighting Repair Kit, Super 80 Series LED Dome lamps, the Solid-State Work Lamp and more — visit their YouTube channel here.

September 2011 marked the end  one year since Truck-Lite began hosting content and discussions through social networking services, establishing a presence not only on Youtube but also Facebook, Twitter and Flickr.

[youtube 2269IGnFQlQ nolink]

Showcase your workhorse
Add a photo of your rig to our Reader Rigs collection to share it with your peers and the world. Tell us the story behind the truck and your business to help build its story.
Submit Your Rig
Reader Rig Submission