The Konexial company is behind the My20 electronic logging device (ELD) app. Global logistics transportation management system (TMS) innovator Cloud Logistics has partnered with Konexial on a load service debuting in July called GoLoad. Cloud plans to bring on freight from its shipper users’ networks to offer to operators utilizing My20 and GoLoad directly. GoLoad purports to be the first and only service of its kind in the market, connecting the power of a networked transportation solution to drivers’ smartphones and helping bring any shipper’s TMS into the network.
The companies pitch GoLoad to carriers as a way to eliminate empty miles, to shippers as an access point for new carrier relationship and business opportunities. “Most importantly,” the companies note, “transactions are completely transparent with visibility of fees to all parties.”
“We are excited about our partnership with Cloud Logistics and the release of our patent pending GoLoad service,” said Konexial founder and CEO Ken Evans. “With the addition of GoLoad to the My20 App, we are empowering drivers and shippers to improve their bottom lines with greater access to market demand and capacity.”
Mark Nix, founder and CEO of Cloud Logistics, added, “Working with the passionate innovators at Konexial is a great opportunity for us. By bringing together groundbreaking mobile and cloud technologies, we can make the old adage of ‘one plus one equals three’ a reality for shippers and carriers.”
Eric Johnson, Research Director at American Shipper notes that while “there is no shortage of load-matching options in the trucking industry, … what Konexial and Cloud Logistics are doing is definitely an innovative approach to maximizing capacity usage.” Johnson, who has studied the market intently, added that “most of the load-matching solutions don’t really marry the supply side so directly with the demand side from a geographical and predictive perspective. This partnership is intriguing because it really takes into account the way small trucking operations need to receive information about available loads.”