Dealer’s half-century in trucks

50th Seal La Crosse Truck Center 2017 10 24 13 19This month, La Crosse Truck Center in La Crosse, Wis., marks its 50-year anniversary in the truck business. Opening for business in 1967, the center’s dedication to providing exceptional customer service, the company says, has lead them to their 50-year success.

President Steve Heuslein attributes the longevity and success of the company to dedicated employees and loyal customers.

La Crosse Truck Center is a full service Mack Trucks and Isuzu dealer headquartered in La Crosse, Wis.