Dealer’s half-century in trucks

Oct 24, 2017

This month, La Crosse Truck Center in La Crosse, Wis., marks its 50-year anniversary in the truck business. Opening for business in 1967, the center’s dedication to providing exceptional customer service, the company says, has lead them to their 50-year success.

President Steve Heuslein attributes the longevity and success of the company to dedicated employees and loyal customers.

La Crosse Truck Center is a full service Mack Trucks and Isuzu dealer headquartered in La Crosse, Wis.

The Gonzales family's 1984 Peterbilt 359, 'Goldie,'

Third-gen owner-operator Rafael Gonzales' 1984 Peterbilt 359, 'Goldie'

When a trucking family matriarch got a scary diagnosis, she had one wish: "Get that 359 running." Now it hums with a custom turbo driving the family toward success, and maybe even closer together.

FMCSA Crash Preventability Determination Program

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Trump II and the outlook for speed limiters, broker transparency, parking push

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BlueParrott B450-XT Headset, Cummins Edition

Trump II and the outlook for speed limiters, broker transparency, parking push

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