‘No Zone’ redux

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Updated Nov 19, 2013

No ZoneSpeaking of the “No Zone” trailers I mentioned in my post from yesterday, about Con-way Truckload driver Toby Bogard’s new Semi Aware book, I encountered this one (pictured) at the Green Bay, Wis., Driver Training Center of Schneider National when I was there in June for the fleet’s 75th anniversary celebration. Dan Pearle, Schneider Director of Loss Prevention, told me to the best of his knowledge the program originated from an American Trucking Associations four-wheeler education campaign launched in the early 1990s. “It’s been all over the country,” Pearle said of the trailer. “As they age, they get pushed around to different places.” But, he added, America’s Road Team, a public outreach group of drivers, is “still talking about the No Zone.”

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