ā€˜Veritable Vegetableā€™ puts $$ behind green trucking

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Veritable VegetableThis note comes by way of Cascade Sierra Solutions, the Oregon-based nonprofit connecting owner-operators and fleets to financing for fuel-efficiency-boosting solutions and otherwise promoting ā€œgreen truckingā€ to reduce diesel emissions in various ways nationwide.

The Veritable Vegetable fleet, a distributor of organic produce operating several Western states, has made a donation to CSS the organization trumpeted recently at the opening of electrified shorepower pedestals at the Flying J in Lodi, Calif., where the companyā€™s Tom Howard (pictured) was the first to plug in.

ā€œOur business is rooted in high-integrity relationships, quality produce, minimal environmental impact and active involvement in the community,ā€ says Chris Adams, VVā€™s trucking manager. ā€œCSS shares our commitment to reducing the environmental impact of the miles we drive. We want every part of our company to contribute positivelyā€“that is why we keep our trucks clean and invest in green technologies. We believe CSS can assist other companies adopt similar technologies.ā€

The company was recently highlighted ā€” named ā€œGreen Fleet of the Yearā€ ā€” in Fleet Owner magazine for some of their efficiency-boosting investments. You can read more about them here.

What green technologies have you invested in?