
As in the United States, in Japan there’s a long history of owner-operators taking pride in their ride, known by the “dekotora” terminology — essentially, the word means “decoration truck” in the language of the Land of the Rising Sun. The short documentary above chronicles the pride and pressure on one such owner-operator, whose rig showcases some of the hallmarks of Japanese owner-op design. It diverges from U.S. styles in many ways, as is obvious from pictures of the straight truck, but the bedrock concerns for projecting dedication and professionalism are well of a piece with those of U.S. custom-rig owner-operators.

The documentary, telling the story of Japanese produce hauler Takuya Sosogi largely in his own words, was produced by the Mel Films crew attendant to a feature story about Sosogi for the L.A.-based Mel magazine, an online culture mag.
Says the documentary’s director, David Freid: “My grandfather, a hardworking, old-fashioned American trucker, drove for over 50 years — so I went into the project with a personal connection to the lifestyle. I thought dekotora drivers might be a little more like what you’d find at a rowdy biker bar, but like all things Japanese they were quiet and cool; models of respect. A perfect contrast to their booming and glittering rigs. Cherry blossoms and chrome.”

Give it a look above or via the story in Mel mag. And you can connect with the mag via its Facebook page at this link.