Data sharing practices among leading providers of ELDs to owner-operators

Previously in this series: ELD data handling: ‘Privacy is paramount,’ but practices vary

Regarding electronic logging device providers’ data policies, Overdrive attempted to survey 14 ELD providers, representing those used by significant percentages of readers of Overdrive and sister fleet publication Commerical Carrier Journal, based on a late 2018 reader survey. As shown in the chart below, none of the providers that answered questions were engaged in direct sales of individual customer data, but many do share aggregated, anonymized data with third parties and employ such data internally in the development of new products. Trimble (formerly PeopleNet), Omnitracs, BigRoad and Verizon Connect (owner of the former Fleetmatics, Telogis) declined to answer the questions in the survey, while Samsara did not respond to inquiries.

As you examine the chart, keep in mind an opt-in policy refers to a situation where a user requests that the ELD provider share often nonanonymous information with a third-party service, such as a transportation management software (TMS) system or a load-track provider, to enable expanded functionality. An opt-out policy allows users to exclude their data from an ELD provider’s internal use or its sharing of data in any form, including anonymous, aggregated information in some instances.

> > > Scroll the chart to uncover the range of provider policies. > > >

Blue Ink Technology Continental VDO RoadLog Garmin Geotab J.J. Keller KeepTruckin Konexial Rand McNally Transflo
Sells or shares data? Never sells Never sells; terms allow for sharing of anonymized data No Not currently selling; terms allow for sharing of anonymized data Never sells; terms allow for sharing of anonymized data Never sells; terms allow for sharing of anonymized data Not currently selling or sharing; terms allow aggregating of anonymized data Not currently selling; terms allow for sharing of anonymized data Never sells
Uses internally? Yes, to improve product’s functionality Yes, to help develop new products No Yes, to help develop new products Yes, to improve product’s functionality Yes, to help develop new products Yes, to improve product’s functionality Yes, to improve product’s functionality Yes, to improve product’s functionality
Opt-in / opt-out policies Sharing requires customer opt-in Sharing requires customer opt-in N/A Opt-out not available Opt-out available with customer request Opt-out available with customer request Sharing requires customer opt-in Opt-out not available Sharing requires customer opt-in
Benefits gained with data shared Opt-in integrations with outside systems allow them to function Opt-in integrations with outside systems allow them to function N/A Geotab’s service is built on data aggregation to deliver analytics and other products to users Aggregated data informs wider industry safety, compliance; opt-in integrations with outside systems allow them to function Opt-in integrations with outside systems allow them to function; insights into detention times have spurred advocacy efforts toward improvement Opt-in ancillary services include GoFuel manager and GoLoad freight matching function Opt-in integrations with outside systems allow them to function Opt-in integrations with outside systems/ancillary services allow them to function
Types of data shared with third parties Whatever the customer requests Whatever the customer requests N/A Aggregated, anonymous; also: whatever the customer requests Whatever the customer requests; also: aggregated anonymous with media, consultants Whatever the customer requests Data required for ancillary products to function Whatever the customer requests Whatever the customer requests
Types of third parties user data can touch Any third party requested by user Any third party requested by user N/A Municipalities, transportation authorities, third parties requested by customers Dispatch, TMS and related systems; media; industry consultants See KT’s App Marketplace for third parties whose service can be integrated, including TMS providers, tracking techs, insurers, more N/A Dispatch, TMS and related systems, insurers Tracking techs, navigation providers, other integrated services

Next in this series: Missing reins in an emerging marketplace for ELD data

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