Custom Kenworth W900, $50K sweeten the pot in annual Pilot Road Warrior contest

Pilot will be giving away this Kenworth W900 -- albeit with a different look -- and $50,000 as part of its 2025 Road Warrior contest. Pilot partnered on the contest with the Diesel Brothers, who will refurbish this truck to be awarded to the winner.
Pilot will be giving away this Kenworth W900 -- albeit with a different look -- and $50,000 as part of its 2025 Road Warrior contest. Pilot partnered on the contest with the Diesel Brothers, who will refurbish this truck to be awarded to the winner.
Sparks Motors, YouTube

Pilot is celebrating truck drivers throughout September with a first-of-its-kind Road Warrior contest and exclusive deals for Driver Appreciation Month.

This year, Pilot is teaming up with TV and YouTube stars Diesel Brothers to award the 2025 Road Warrior winner with a customized Kenworth W900 and a $50,000 cash prize.

As you can hear in the video below, the "very lightly used" pre-owned truck features a 550-hp Cummins ISX with an 18-speed. It's also already outfitted with a wet kit from the previous owner.

To see the truck in its pre-custom form and hear some of the Diesel Brothers’ ideas for its customization, including for new lights, stacks, fenders and more, view the video below (the segment on the truck begins at the 11:28 mark):

“At every turn, professional drivers bring their grit and dedication to deliver the goods that keep our economy moving,” said Jordan Spradling, vice president of transportation and logistics at Pilot. “We owe professional drivers our gratitude for their hard work. Driver Appreciation Month is an opportunity for us to say ‘thanks for the drive’ and show drivers how much they matter by recognizing and rewarding them for going the extra mile.”

Pilot's annual Road Warrior contest shines a spotlight on the stories of professional drivers who go the distance with excellent safety records and service to the community. This year, the Diesel Brothers join Pilot to create quite a prize for the winner -- a fully customized Kenworth W900. Fans can watch the truck come to life by following @SparksMotorsCo on YouTube as they overhaul the rig for Pilot’s Road Warrior winner.

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[Related: Lending a hand up the ladder: Legacy of mentorship for Trucker of the Month Jason Shelly]

Nominate a deserving driver for the chance to win the 2025 Road Warrior grand prize by completing the Road Warrior entry form, open through Sept. 19.  The grand prize winner will be announced in October.

Deals on offer at Pilot stops through the month

To show appreciation for all truck drivers during September, Pilot offers up these deals in the Pilot app at participating Pilot, Flying J and One9 travel centers:

  • Three free drinks every week, featuring top-selling brands from the cooler
  • Extra deals and exclusive discounts on snacks and Pilot food items
  • A 10% discount on food and beverages for military and veteran professional drivers authenticated through ID.me

[Related: Trucker appreciation, round the clock]