Kevin Rutherford emphasizes clarity of mission, strategy at GATS Partners in Business

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Updated Sep 5, 2014

Kevin Rutherford

“You can’t always get what you want,” said Rutherford, walking up through the crowd on-hand for the second day of the annual Partners in Business seminar at the Great American Trucking Show in Dallas, Aug. 23. Following ATBS’ Todd Amen and Richard DeForest’s presentations of Aug. 22, Rutherford took attendees through two hours devoted to the big picture. Methods toward clarifying mission, goals and strategy — versus the details of the tactics he and so many of us are commonly focused on in business improvement — is not what owner-operators always want out of a two-hour seminar, but, as Rutherford riffed on the old Rolling Stones tune, it’s what more need in this day and age. 

In the brief podcast below, he introduces the talk with a focus on clarifying mission. What’s your business’ mission? Rutherford challenged attendees to define it via written goals and other methods, and to update those goals and the overall mission regularly.

“If you try sometimes, you just might find / You get what you need….” 

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