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Luke Atwell

Overdrive Staff

Jun 19, 2013

Updated Sep 6, 2013

Ltl driver. I run loaded or empty pays the same home every night

Kevin Haderlie has been running as an independent, today as TruckWise Inc., since 2016. After a few years learning the ins and outs of truck ownership, the company has been on a growth trajectory with a keen focus on customer relationships, driver training and knowing the business's numbers inside and out.

Customer service, relationships drive TruckWise growth hauling high, wide, ugly

Utah-headquartered TruckWise owner Kevin Haderlie's come a long way from the self-described 'trucking gypsy' of his early years. Since starting the company in 2016, he's built a strong 10-truck foundation for growth with an overdimensional equipment specialty.

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ATBS' twice-annual benchmarking session for owner-operators is less than two weeks away. Register below to join live or catch the replay.

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Heavy-hauling 'Purple Reign' Peterbilt 567 a small fleet's pride

Let the final bouts commence! The 2026 Overdrive's Small Fleet Championship semi-finalists are in. Two will emerge with the Champ belts in Nashville next month at the conference of the National Association of Small Trucking Companies.

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