Internet Truckstop launches re-branding effort at MATS

user-gravatar Headshot
Updated Mar 27, 2015

Internet Truckstop banner at MATS2015Internet Truckstop has a new look. The brand and online freight-matching service, operational for two decades, has become CEO and founder Scott Moscrip today announced the change, complete with a new logo and brand identity, at the Mid-American Trucking Show in Louisville, Ky.

Internet Truckstop Group will become the umbrella brand, which includes, uDrove, Real Time Freight, ITS Financial Services, D&S Factors and Roady’s Truck Stops.

“We have reinvented the way we express our brand and brand values,” Chief Marketing Officer Brent Hutto said. “The current brand is not reflective of our growth and of our technology focus.”

Hutto said while it is true that the company started out as “just a load board,” it has grown into something much larger over the last 20 years.

“Just because the brand is changing doesn’t mean the company is changing,” Hutto says. “We continue to have a deep commitment to our customers and to providing best-in-class customer support and transportation technology solutions. None of that is changing.”

Company manager for mobile Thayne Boren briefed Overdrive on a new feature for the Internet Truckstop load board rolling out to customers attendant to MATS. “Customers were asking for it,” Boren said about a new “chat negotiations” feature within the board that holds the potential to “speed up the negotiation” transaction with brokers. It will also give carriers the ability to conduct multiple negotiations simultaneously and all chats will be stored within the board.

While it initially will only be available to users on the desktop version of the board subscription, Boren says rollout to mobile is coming soon.


The Business Manual for Owner-Operators
Overdrive editors and ATBS present the industry’s best manual for prospective and committed owner-operators. You’ll find exceptional depth on many issues in the Partners in Business book, updated annually.
Partners in Business Issue Cover