The ice truck cometh! And melt-eth…

Todd Dills Portrait Headshot
Updated Jan 7, 2014

Canadian Tire ice truck

Entry in the annals of, well, weird here on the Channel 19 blog, appropriately enough. The “ice truck” pictured, with a body sculpted primarily from big blocks of ice as part of a promotional stunt for Canadian Tire meant to showcase the cold-start power (down to -40 C) of the MotoMaster Eliminator battery, rolls out in the vid here: 

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And gets melted — well, de-melted, I guess you’d say, as it’s presented in reverse time-lapse — here:

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Find more videos featuring the pickup’s stages of production via the Canadian Tire YouTube site.

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