Nissan crowd-sourcing off-road pickup specs — meanwhile, at Big Rig…

user-gravatar Headshot

Nissan TitanNissan’s Titan pickup, newly available with a Cummins diesel, is under the user microscope via the manufacturer’s latest publicity/social-media effort, where it’s inviting brand fans to vote on specs and options for a special project build that “Wounded Warrior Project Alumni David Guzman and Kevin McMahon will take on a multi-day trek that will put the veterans and the vehicle to the test,” wrote Jason Cannon over on the site

The goal was building it for off-road use. You can check out the beginnings of the build following user recommendations via the vid below.

[youtube zPQGh8YiKqA nolink]

Visit to enter the competition, ongoing through the end of the year.Visit to enter the competition, ongoing through the end of the year.

All of which reminds me what’s been happening at the Big Rig website. If you missed our news brief about the virtual custom-truck build-off, catch it via this link. 

Wishing I could take part myself — the online truck show is open only to CDL holders, however. Prizes include company-driver and owner-operator packages with items from 4 State Trucks and the Chrome Shop Mafia. If you enter, send along a screenshot of your build. 

Your favorite truck stop?
Just as I was writing this, yet other online social media effort sprang up — The Wabco company is leveraging its worldwide reach to engage drivers in diverse countries, including of course our own, on their favorite truck stops. 


“Drivers across the globe are invited to share photos of the truck stops they visit on Twitter, Facebook and Instagram using the hashtag #MyTruckStop,” the company notes. “Participants have a chance to win one of five iPad minis. In addition, the best 300 images will then be selected to help create a specially commissioned piece of ‘Social Art’ – a giant photo mosaic, which will be showcased on the company’s exhibition booth at IAA Commercial Vehicles 2014. IAA is one of the industry’s most global trade shows and is held every other year in Hanover, Germany. This year the show runs from September 23 to October 2.”