Tim LuceroJul 28, 2020 Submitted by Tim Lucero Lucero & Sons Trucking 2011 Peterbilt 337Related StoriesChannel 19Resurrecting the Rubber Duck's classic 1970 Mack RS700BusinessParties other than carriers now subject to enforcement under the coercion ruleTop StoriesCustom RigsOwner-op Lucas Zach's project 2017 Peterbilt 389, 2025 Timpte hopperMods through the years Zach's owned the 2017 389 result in what's a well-balanced look for this custom Pete, with sharp paint lines, a Cat under the hood, and a hopper-hauling setup built to handle the rough-and-dirty side of farm-haul work and still turn heads.Hours of ServiceAre inspectors missing an easy way to catch HOS cheats and non-compliant ELDs?Small Fleet ChampUp from ashes: Small fleet Clifford C. Hay Inc. thrives 15 years after devastating fireOverdrive ExtraDon't judge the next-generation book by its cover: CDL training for the futureFeatured SponsorGarmin Dash Cams - Powerful & Discreet - Capture every detail with Garmin Clarity HDR optics, premium HD, and wide 140 degree view.Overdrive RadioLatest EpisodeSmall-biz trucking success, with family assist: The woman behind owner-operator Jason ShellyMore episodes »Partner InsightsLet our deep industry knowledge become your data-driven insightsSuccess begins with a solid digital strategy. Our team of experts works closely with you to understand your business objectives, target audience, and industry landscape. Leveraging our deep industry knowledge and data-driven insights, we develop customized digital strategies that deliver tangible results.