Tag: building the customer base

Channel 19

Cover shoot outtakes: Zach Beadle and his cabover Pete at Kelley Thigpen’s Diamond Ranch

Livestock hauler Zach Beadle’s photo shoot with Texas freelancer Brandon Wells came off near perfectly, despite last-minute changes in location necessitated by Beadle client Kelley Thigpen.

January 21, 2016

Channel 19

Shipper to owner-operators: Come on down!

Some shippers’ common bond with owner-operators — when it comes to procuring transportation, they’d rather not deal with brokers or large asset-based carriers, either.

January 14, 2016

Business

Defining competitive factors: What about price?

Whether you’re better at “sharpening your pencil” or you’re the “high-end guy” with a specialized service, don’t sell yourself short in today’s market on rates.

January 11, 2016

Business

Building the customer base: Work the relationship for the long term

Working the spot market via load boards, you may never lay eyes on the face of the freight broker. By contrast, going after direct shipper contracts is largely an exercise in long-term relationship building.

January 7, 2016

Business

The question any independent owner-operator business must answer

“Why is anybody going to use you to ship their material?” — your business’ distinguishing “why you” factor could take many forms, such as in these examples related to specialized equipment, geography and freight niche.

January 6, 2016

Business

Building the shipper customer base for freight

With expected long-term demand for capacity, it’s a good time for independents and small fleets to work toward securing contract freight direct with shippers.

January 4, 2016