Channel 19 – September 2009

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Rolling the dice
A board game designed by Blackfoot, Idaho, resident and potato hauler Randy Cox, My Truckin’ Luck, has players seeing how far they can advance their rigs from Washington state to Florida, making money along the way. The game retails for $29.95 at, and play includes log books and other over-the-road realities. If you advance on the board to lay over in Las Vegas or Atlantic City, you can try your truckin’ luck at the casino. Cox rolled the dice, too, with a reported $45,000 investment in the game.

A stop of his own
Of the founding of Pilot Travel Centers in 1958, James Haslam II recently told Overdrive that the company name had “the feeling of strength and taking people where they needed to go.” It’s certainly taken Haslam’s son and current company CEO James Haslam III on the road to success. While truckers stop at the many Pilot locations to recharge and refuel, Haslam III’s second home in Nantucket, Mass. – featured in the June/July Traditional Homes magazine – serves a similar purpose for the executive. It commands a spectacular view of a colonial lighthouse, cranberry bogs and more. No word on how good the coffee is. – Lucinda Coulter

A placemat of honor
Independent Amarillo, Texas-based owner-operator Buster Beverly Jr. designed this placemat after he and High Plains Tire & Diesel in Amarillo turned his trailer into a rolling “thank you” to U.S. war veterans. He tells the story of a man who commented while at a fuel island: “He says, ‘I’m a Vietnam veteran. I saw the sign on the back of your truck and the POW sign struck a chord with me.'” In all such cases, as in this one, Beverly then proffers the placemat, which describes his effort. “Every one of them comes back with a smile,” he says. Write him at [email protected].