Shell launches loyalty program

Shell Lubricants has launched a Rotella brand loyalty program MyMilesMatter.

The program at offers users gift cards and products by redeeming reward miles earned when purchasing Rotella Triple T, T5 and T6 oils. Program members can collect miles at the website by entering codes found under the caps of oil containers.

Registered members also will have access to educational content and events.

The program is open for registration and will officially begin in the U.S. March 1 and Sept. 1 in Canada.