The Show Goes On

Shell Lubricants aims to educate and entertain with its new rolling exhibit, the Rotella Road Show.

The 18-wheel display is a tractor-trailer combination housing a six-seat surround-sound theater, interactive displays, colorful graphics and comprehensive information on the Rotella lineup of products. The Peterbilt 379 tractor has a Cummins ISX 475 horsepower EGR engine.
The exhibit promotes Shell’s Rotella products and teaches visitors about equipment
lubrication, engine protection, preventative maintenance and cooling systems.

The Rotella Road Show set out to visit 80 cities throughout the United States between April and November this year, making appearances at truckstops, truck dealerships, trade shows and retail outlets. The 2004 circuit will run from February to November.

Additional information on the Rotella Road Show, including a complete list of all stops, is available at www.rotella.com/roadshows.


More Rolling Tours:

Bratmeister
Trucker pilots world’s largest grill, inside and outside the rig

It’s a Jungle in There
Step inside this 53-footer, and you’re in a tropical rainforest

Drive Like Mike
Nike helps Jordan spread the love and merchandise

For Fly-Boy Wannabes
Navy jet fighter simulators help lure recruits

A Well-Oiled Class Machine
ChevronTexaco Global Lubricants’ Delo Truck is a classroom on wheels

A Moving Experience
Replica of the Vietnam Veterans Memorial allows millions to honor fallen heroes

On Track Against Asthma
NASCAR star helps promotedrug to fight chronic lung disease

The Business Manual for Owner-Operators
Overdrive editors and ATBS present the industry’s best manual for prospective and committed owner-operators. You’ll find exceptional depth on many issues in the 2021 edition of Partners in Business.
Download
Partners in Business Issue Cover