Interstate Batteries named tech innovator

Interstate Batteries has been recognized as one of the Top 500 Technology Innovators by InformationWeek magazine for developing and implementing a revolutionary sales and service model for the enterprise.

InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual InformationWeek 500 listing, and also tracks the technology, strategies, investments and administrative practices of some of the best-known organizations in the country. Additional details on the InformationWeek 500 can be found online at

InformationWeek pointed to Interstate Batteries’ effectiveness in the MarketIQ program of redesigning the business approach to sales and service, streamlining communications with stakeholders, improving operations with dealers, and more accurately identifying and satisfying customer needs.