Music artist Steve Moakler announced his new album and tour will be titled “Born Ready,” named after a song he wrote in partnership with Mack Trucks.
Moakler wrote the song “Born Ready” for the launch of the Mack Anthem in September and performed it live during the launch event. The 2018 Born Ready tour starts March 22 in Lancaster, Pennsylvania and ends May 19 in Detroit, Michigan. The album will be available later this year.
“We’re super excited that Steve decided to release ‘Born Ready’ and also give his tour and new album the same name,” said John Walsh, Mack’s vice president of marketing. “This heartfelt song speaks to the spirit of our brand and pays tribute to hardworking women and men everywhere getting the job done every day for their families. These often unsung heroes now have a much-deserved new voice.”