As we know, dry vans have uses ancillary to hauling freight, not least among them their advertisement potential. You need only look to this month’s Overdrive to find evidence of that in a pic of sister mag CCJ‘s yearly Five Flashiest Fleets’ winner. A fleet headquartered in Washington State is using a similar tactic toward less commercial purposes, though.
Gordon Trucking will place large missing-persons notices (pictured) about Kyron Horman, who disappeared last June from his Skyline Elementary School in Portland, Ore, on five rigs in its fleet in partnership with Washington State’s “Homeward Bound” program, reps from the program report. It’s not the first time Gordon has been involved in a Homeward Bound initiative. In September of 2007, company trailers were utilized spreading the message of three children (also pictured) abducted by a noncustodial father in Washington State and believed relocated to Mexico. Finally, this month, they were reunited with their mother.
For more about the current initiative to find Kyron Horman, visit the Homeward Bound site. And if you’re on Facebook, a page for the initiative is set up here.